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Advantages of the new 25g rule: are there any?
Updated June 26, 2026 2 min 
Note: This article is no longer up to date, as the German Federal Ministry of Finance has passed a change in the law allowing hookah tobacco to be sold again in pack sizes over 25g from 01.07.2024. You can find all the information on this in our article 200g hookah tobacco comeback.
Yes, hookah tobacco is getting expensive and we as retailers do not like that either. Hookah tobacco in the new 25g packaging will probably cost 3.50 € to 5.00 €. As of March 2023, the final prices are not yet fixed for all brands. Currently, however, we know the price for Holster, Nameless, Blackburn and Darkside, for example. While the first two brands will be at 4.00 €, the price for the two well-known dark blend brands Darkside and Blackburn will be 4.99 €. However, these were also somewhat higher than the common Virginia tobacco brands even before the price increase.
Why do we as retailers not like the price increase? We do not earn more on the tobacco through the price increase, even if some customers assume so. On the contrary: retailers also suffer under this new regulation, as the contribution margin shrinks further, although it is already very low for tobacco anyway. You can find an overview of all hookah tobacco varieties in our shop.
The new 25g rule does have one decisive advantage
Besides all the disadvantages we already covered in our first post on the 25g rule (e.g. higher prices, environmental impact from more packaging material), there is also one advantage to the 25g rule. We do not want to withhold it from you, of course.
You surely know it: you buy a new hookah tobacco you want to try because the flavour sounds interesting or it was recommended by your shop. As soon as you have the tobacco at home, you pack a hookah bowl with the new tobacco and, while smoking, find that it does not match your taste at all. Often the following happens: you either do not touch the tobacco anymore or only when you have no other left. So the tin just sits around until at some point you clear out and throw the tobacco away or give it away. That means almost 20 euros go in the bin.
The problem is that with hookah tobacco, new brands and varieties come onto the market very often, which many customers would like to try and thus often fall into this trap.
The advantage of the 25g packs is that you can first test a new hookah tobacco with a small pack that only costs 3.50 € to 5.00 €. That way you do not end up in the annoying situation of throwing around 20 € out of the window if the tobacco does not taste good. And if you like the hookah tobacco, you can stock up on it by ordering several packs at once! If you want to try a few new flavours, you should definitely take a look at our hookah tobacco sampler packs, which contain several 25g packs so you can find your favourites!
Overall, the 25g rule does lead to higher costs for the hobby of hookah, but we are convinced that this advantage means the effective additional costs are not that much higher than before. However, this only applies if you regularly try new flavours and do not buy the same tastes you have for years anyway. In that case, the new rule unfortunately has no advantages at all.
FAQ: advantages of the 25g rule
Were there any advantages to the 25g rule for hookah tobacco at all?
Yes, despite many disadvantages, the 25g rule had one clear advantage: you could test new tobacco varieties more cheaply without having to buy a large tin straight away.
What was the biggest advantage of the 25g packs?
The biggest advantage was that you could try new varieties and brands much more cheaply. If you did not like a tobacco, the financial loss was much smaller than with a large tin.
Why were 25g packs practical for testing new flavours?
Because you could first buy a new flavour in a small quantity. That way you did not have to spend around 20 euros on a larger pack when you did not yet know whether you would even like the tobacco.
How expensive were 25g hookah tobacco packs roughly?
Prices were usually around 3.50 euros to 5.00 euros depending on the brand. That made 25g packs much cheaper for testing than classic larger packaging units.
Who was the 25g rule particularly interesting for when buying tobacco?
It was particularly interesting for anyone who likes to try new or unusual flavours, brands and varieties. Especially with frequently changing tastes, the small pack size could help keep bad buys cheaper.
Did the 25g rule help reduce bad buys of hookah tobacco?
Yes, at least financially. If you did not like a new tobacco, you had only bought a small pack and not a large tin that ends up sitting around unused.
Could the higher tobacco prices be partly offset by 25g packs?
Partly yes, but only for certain buyers. If you regularly try new varieties, the smaller packs could help avoid unnecessary spending on large bad buys. As a result, the effective additional costs weighed less heavily in some cases.
Were there advantages for regular smokers who always buy the same varieties?
No, for smokers who always buy the same tastes anyway, the 25g rule brought practically no advantages. In that case, the higher costs clearly outweighed everything.
Why was the 25g rule problematic from a retailer's point of view anyway?
Retailers did not profit from the higher prices either. On the contrary: the contribution margin on tobacco stayed low or shrank further, even though many customers assumed that retailers would earn more from it.
Is the article on the advantages of the 25g rule still up to date today?
No, the article is no longer up to date. Since 01.07.2024, hookah tobacco may again be sold in pack sizes over 25g.
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Knowledge
Advantages of the new 25g rule: are there any?
Updated June 26, 2026 2 min Note: This article is no longer up to date, as the German Federal Ministry of Finance has passed a change in the law allowing hookah tobacco to be sold again in pack sizes over 25g from 01.07.2024. You can find all the information on this in our article 200g hookah tobacco comeback.
Yes, hookah tobacco is getting expensive and we as retailers do not like that either. Hookah tobacco in the new 25g packaging will probably cost 3.50 € to 5.00 €. As of March 2023, the final prices are not yet fixed for all brands. Currently, however, we know the price for Holster, Nameless, Blackburn and Darkside, for example. While the first two brands will be at 4.00 €, the price for the two well-known dark blend brands Darkside and Blackburn will be 4.99 €. However, these were also somewhat higher than the common Virginia tobacco brands even before the price increase.
Why do we as retailers not like the price increase? We do not earn more on the tobacco through the price increase, even if some customers assume so. On the contrary: retailers also suffer under this new regulation, as the contribution margin shrinks further, although it is already very low for tobacco anyway. You can find an overview of all hookah tobacco varieties in our shop.
The new 25g rule does have one decisive advantage
Besides all the disadvantages we already covered in our first post on the 25g rule (e.g. higher prices, environmental impact from more packaging material), there is also one advantage to the 25g rule. We do not want to withhold it from you, of course.
You surely know it: you buy a new hookah tobacco you want to try because the flavour sounds interesting or it was recommended by your shop. As soon as you have the tobacco at home, you pack a hookah bowl with the new tobacco and, while smoking, find that it does not match your taste at all. Often the following happens: you either do not touch the tobacco anymore or only when you have no other left. So the tin just sits around until at some point you clear out and throw the tobacco away or give it away. That means almost 20 euros go in the bin.
The problem is that with hookah tobacco, new brands and varieties come onto the market very often, which many customers would like to try and thus often fall into this trap.
The advantage of the 25g packs is that you can first test a new hookah tobacco with a small pack that only costs 3.50 € to 5.00 €. That way you do not end up in the annoying situation of throwing around 20 € out of the window if the tobacco does not taste good. And if you like the hookah tobacco, you can stock up on it by ordering several packs at once! If you want to try a few new flavours, you should definitely take a look at our hookah tobacco sampler packs, which contain several 25g packs so you can find your favourites!
Overall, the 25g rule does lead to higher costs for the hobby of hookah, but we are convinced that this advantage means the effective additional costs are not that much higher than before. However, this only applies if you regularly try new flavours and do not buy the same tastes you have for years anyway. In that case, the new rule unfortunately has no advantages at all.
FAQ: advantages of the 25g rule
Were there any advantages to the 25g rule for hookah tobacco at all?
Yes, despite many disadvantages, the 25g rule had one clear advantage: you could test new tobacco varieties more cheaply without having to buy a large tin straight away.
What was the biggest advantage of the 25g packs?
The biggest advantage was that you could try new varieties and brands much more cheaply. If you did not like a tobacco, the financial loss was much smaller than with a large tin.
Why were 25g packs practical for testing new flavours?
Because you could first buy a new flavour in a small quantity. That way you did not have to spend around 20 euros on a larger pack when you did not yet know whether you would even like the tobacco.
How expensive were 25g hookah tobacco packs roughly?
Prices were usually around 3.50 euros to 5.00 euros depending on the brand. That made 25g packs much cheaper for testing than classic larger packaging units.
Who was the 25g rule particularly interesting for when buying tobacco?
It was particularly interesting for anyone who likes to try new or unusual flavours, brands and varieties. Especially with frequently changing tastes, the small pack size could help keep bad buys cheaper.
Did the 25g rule help reduce bad buys of hookah tobacco?
Yes, at least financially. If you did not like a new tobacco, you had only bought a small pack and not a large tin that ends up sitting around unused.
Could the higher tobacco prices be partly offset by 25g packs?
Partly yes, but only for certain buyers. If you regularly try new varieties, the smaller packs could help avoid unnecessary spending on large bad buys. As a result, the effective additional costs weighed less heavily in some cases.
Were there advantages for regular smokers who always buy the same varieties?
No, for smokers who always buy the same tastes anyway, the 25g rule brought practically no advantages. In that case, the higher costs clearly outweighed everything.
Why was the 25g rule problematic from a retailer's point of view anyway?
Retailers did not profit from the higher prices either. On the contrary: the contribution margin on tobacco stayed low or shrank further, even though many customers assumed that retailers would earn more from it.
Is the article on the advantages of the 25g rule still up to date today?
No, the article is no longer up to date. Since 01.07.2024, hookah tobacco may again be sold in pack sizes over 25g.
You might also be interested in
Knowledge